Monthly Archives: August 2011
Taking Environmentally Friendly Principles Beyond Lesson Plans and Into Money-Saving Behavior Change for Schools
by Sam Zastrow, Outreach and Education Market ManagerSchools across the country are embracing energy conservation as energy costs rise and school budgets shrink. Extending environmentally friendly principles discussed in classrooms to energy saving behaviors encourages behavior change amongst faculty and students, while reducing school expenses. For example, placing post-it … Read More
Posted on August 31st, 2011
Utility Consumers Are Still Confused
by Sam Zastrow, Outreach and Education Market ManagerHow utility providers communicate to consumers helps to drive consumer motivation towards energy conservation and adopting new technology. The 2011 IBM Global Utility Consumer Survey identified a gap between what energy consumers know and what they need to know to benefit from … Read More
Posted on August 26th, 2011
World Water Week: The Dow Chemical Company Collaborates to Address the Water-Energy Nexus
by Sam Zastrow, Outreach and Education Market ManagerThe Dow Chemical Company is participating in the Stockholm World Water Week Conference to promote constructive collaboration and the connections between water and energy. By collaborating with governments, industry and academia The Dow Chemical Company has been able to explore the connections … Read More
Posted on August 24th, 2011
Are You Energy Active?
by Sam Zastrow, Outreach and Education Market ManagerRecognizing the need for consumer education the Edison Electric Institute has created the Get Energy Active website. The Edison Electric Institute (EEI) provides getenergyactive.org to help energy consumers better understand the ways they can get involved in and support a smart … Read More
Posted on August 19th, 2011
Opower Influences Residential Energy Conservation with Behavioral Science and Technology
by Sam Zastrow, Education and Outreach Market ManagerThe combination of behavioral science and technology used by Opower has saved 433,300,110 kilowatt-hours and counting. Opower produces residential energy reports to show ratepayers how much energy they are using by analyzing and visually representing utility data. By combining behavioral science techniques … Read More
Posted on August 17th, 2011
General Mills Inc. Applies Holistic Margin Management to Increase Value and Reduce Environmental Impact
by Sam Zastrow, Education and Outreach Market ManagerGeneral Mills Inc. is utilizing “holistic margin management” to reduce its environmental impact. General Mills Senior Vice President of Supply Chain, John Church, explains, “(holistic margin management) is about removing non-value-added components from a customer’s perspective, and reinvesting in those savings in … Read More
Posted on August 11th, 2011
Smart Grid Education – Employee Engagement First
By Karen Schultz, Sr. Marketing and Community Outreach ManagerThere have been some interesting online and webinar discussions about how utilities can best communicate Smart Meter and Smart Grid technologies to customers. The utilities that are finding success are focusing on the value of the technologies for their customers. They … Read More
Posted on August 5th, 2011
Collaboration Brings Rip The Drip to Life and Promotes Water Conservation
by Sam Zastrow, Outreach and Education Market ManagerWasting water is weird. That’s what the supporting partners of the newest Shelton Group conservation campaign want you to know. Bosch, Kohler, Lowe’s and P&G have partnered to promote water conservation through the Rip The Drip campaign. Through national television PSAs, out … Read More
Posted on August 3rd, 2011
